Blogging about your business is an essential online marketing strategy for anyone starting a home business.
It's something you have to do and unless you have staff or an online marketing budget for outsourcing, you are stuck with doing it yourself. If you are like most starting a home business it will be the latter.
And here's the thing about blogging... you have to do it often; perhaps as often as everyday until you establish your authority in your niche. Everyday? Yikes! Coming up with compelling content on a daily basis? It can be daunting.
It's not too bad at first. You've got lots to say about your business and your area of expertise but as time goes on it gets more challenging to come up with fresh ideas. Writer's block begins to set in; occasionally at first but the frequency increases with time.
Will Writer's Block Stifle Your Online Marketing?
If you run out of ideas for your blog and stop writing your online marketing will definitely suffer. If your post frequency drops your blog position will likely drop as well. Getting your blog to the first page of the search engines for your keyword is your online marketing goal and can only be achieved with frequently posted compelling content.
Copyblogger came up with this incredible infographic suggesting 22 Ways to Create Compelling Content When You Don't Have a Clue.
The great thing about an infographic is that you can quickly scan it for ideas. The graphic presentation of the ideas eliminates the necessity of reading a lot of detail and is often all you need to stimulate your thinking and snap you out of your brain fog.
A few of my favorites from among the 22 shown here are:
Curation (#1 of 22)
Content Curation is a term that describes the act of finding, grouping, organizing or sharing the best and most relevant content on a specific issue. - The 5 Models of Content Creation by Rohit Bhargava
Review Something (#8 of 22)
Pick a product, a tool, a service that is relevant to your business or blog category and write a review.
Relive the memories (#11 of 22)
Repurpose an older blog post by giving it a new twist.
Movies and Television (#s 12 & 13)
Memorable quotes or scenes from movies can be a great source of ideas for your blog posts. Keep a notebook or capture notes in your smart phone when you see something that you can relate to your blog topic.
Keep Your Online Marketing Alive With Compelling Content
Don't let the daunting task of creating compelling content on a rigorous schedule discourage you from starting a home business successfully. Aside from the content ideas presented in this infographic there are other resources to help you.
Consider joining a group like Small Biz Incubator where you can learn, ask questions, find encouragement and participate in team projects. The daunting tasks of starting a home business can be overwhelming. Don't go it alone.