Please, somebody, just give me a checklist for...

Promoting My Business On Social Media

 

... It's making my head hurt. I'm just starting a home business and I don't have time to climb a steep learning curve.

Ever feel like shouting that? Well, hang on. I'm going to give you a checklist you will love.

It's a bit daunting, isn't it... trying to figure out what to do, where, when and how often when it comes to social media for your business?

You're toast if you don't have a business presence on social networks these days... at least on the big 6... Facebook, Twitter, LinkedIn, Google +, Pinterest, and YouTube?

It's all about being social... like going to a party or getting together with friends.

It's conversation, sharing, exchanging information, and discussing topics of mutual interests.

It's about expanding your reach which means making new friends, following new people and companies, tweeting, liking, +1'ing, commenting, etc.

It's about relationships. Relationships are fragile things that must be nurtured. You can't neglect them. If you do, they wither and die.

Being social and nurturing relationships requires engagement or interaction on a regular, consistent basis. I don't know about you but that's tough for me.

I need a system... something to remind me, guide me, and keep me on track.

A Social Media Checklist

For me it can be something as simple as a list. Just tell me exactly what I need to do by the numbers so I can check it off when I'm done and get on with whatever is next.

Artists are able to create beautiful pictures on a blank canvas. Me? I'm more of a "paint by the numbers" guy.

Wouldn't it be great if there was a "paint by the numbers" version of what I should be doing to promote my business online?

Actually, there is, thanks to an infographic designed by The Whole Brain Group. It is social media by the numbers. As Ed McMahon used to say to Johnny Carson, "Right here on this one sheet of paper is everything you could possibly want to know..."

In checklist fashion it covers:

  • Blog posts
  • Facebook
  • Twitter
  • LinkedIn
  • Google +
  • Pinterest
  • YouTube
Go over it carefully. Check each box when it is done. Skip any and you will be less effective.
 
http://www.thewholebraingroup.com/sensible-social-media-checklist-v20-infographic/
 
It seems like a lot to do and it is. But having an organized systematic approach makes it very doable and the rewards are worth it. Being on the web is different from having a presence on the web. Anyone can be there. Having a presence implies brand,  recognition, authority, and a force to be reckoned with in your niche.
For a visually oriented person like me this really helps. I hope it helps you in leveraging social media for your business.
 
Bob Young
 
P.S. Please like, share, and comment. 
Social Media By The Numbers

Social Media By The Numbers

Please, somebody, just give me a checklist for...

Promoting My Business On Social Media

 

... It's making my head hurt. I'm just starting a home business and I don't have time to climb a steep learning curve.

Ever feel like shouting that? Well, hang on. I'm going to give you a checklist you will love.

It's a bit daunting, isn't it... trying to figure out what to do, where, when and how often when it comes to social media for your business?

You're toast if you don't have a business presence on social networks these days... at least on the big 6... Facebook, Twitter, LinkedIn, Google +, Pinterest, and YouTube?

It's all about being social... like going to a party or getting together with friends.

It's conversation, sharing, exchanging information, and discussing topics of mutual interests.

It's about expanding your reach which means making new friends, following new people and companies, tweeting, liking, +1'ing, commenting, etc.

It's about relationships. Relationships are fragile things that must be nurtured. You can't neglect them. If you do, they wither and die.

Being social and nurturing relationships requires engagement or interaction on a regular, consistent basis. I don't know about you but that's tough for me.

I need a system... something to remind me, guide me, and keep me on track.

A Social Media Checklist

For me it can be something as simple as a list. Just tell me exactly what I need to do by the numbers so I can check it off when I'm done and get on with whatever is next.

Artists are able to create beautiful pictures on a blank canvas. Me? I'm more of a "paint by the numbers" guy.

Wouldn't it be great if there was a "paint by the numbers" version of what I should be doing to promote my business online?

Actually, there is, thanks to an infographic designed by The Whole Brain Group. It is social media by the numbers. As Ed McMahon used to say to Johnny Carson, "Right here on this one sheet of paper is everything you could possibly want to know..."

In checklist fashion it covers:

  • Blog posts
  • Facebook
  • Twitter
  • LinkedIn
  • Google +
  • Pinterest
  • YouTube
Go over it carefully. Check each box when it is done. Skip any and you will be less effective.

 

http://www.thewholebraingroup.com/sensible-social-media-checklist-v20-infographic/

 

It seems like a lot to do and it is. But having an organized systematic approach makes it very doable and the rewards are worth it. Being on the web is different from having a presence on the web. Anyone can be there. Having a presence implies brand,  recognition, authority, and a force to be reckoned with in your niche.
For a visually oriented person like me this really helps. I hope it helps you in leveraging social media for your business.

 

Bob Young

 

P.S. Please like, share, and comment. 
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6 Responses to “Social Media By The Numbers”

  1. Thanks for the list Bob - Lists work for me, sometimes I have to rearrange the list, but I really like having it. The other point that struck me about your article is the point you made about building relationships. I think I am finally getting the idea. LOL - the automated programs for sending blog posts to sites like Facebook and LinkedIn are not really all that effective. What is effective is manually entering posts and then responding to comments. Humans build relationships much better than machines (automation) don't you agree?

    • Bob Young at #

      Yes, I do agree, Corinne. While C3PO and R2D2 seemed to have achieved a pseudo-human-like relationship, it isn't likely to happen in the real world. Robotic-to-human relationships outside the movies don't seem to work either as you point out. My iRobot Roomba vacuum and I tolerate each other. It thinks my expectations are too high and I think it wanders aimlessly doing its cleaning chore. It's a strained relationship at best. :)

  2. Pam McKeen at #

    Thanks for the post Bob. I like a check list to follow as well. It helps me to stay on track and keep my day organized. I am a Baby Boomer building an online business and a to-do list helps me to stay focused and complete the tasks I need to do for my business each day. Social Media is top priority for marketing my business and making friends.I'm not sure that I totally agree with Corinne about the automated programs. I use Hoot Suite to get my message out but it is also set up to let me know if any of my friends have made a comment or requires a response. I can see all the interaction right from one dashboard.This helps me to optimize my time. I find this works for me.

    • Bob Young at #

      Good point, Pam. Nothing wrong with using automation as a tool to enable human interaction. The key is to have the automation transparent so that it does not get in the way of the human interaction. For example, I don't mind so much (maybe a little) a simple telephone call tree that helps connect me to the right person if it is quick and efficient but I hate telephone call tree systems that insist on giving me a menu of canned answers instead of connecting me to a person.

  3. Good point - Pam - to not use automation is like - "shooting yourself in the foot" to use an old expression. - Why ignore something that will help? I think the danger is when people just keep sending stuff out and have no idea what kind of reaction they are getting. Relationships have to go both ways.

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