U - Affinity score between viewing user and edge creator
W - Weight for this edge type (create, comment, like, tag, etc.)
D - Time decay factor based on how long the edge was created
This may be as clear as mud to you, but here's what you need to know.
Only Facebook knows exactly how it works.
Your status updates are not shown to all your fans.
Facebook, like Google, is doing its best to only show things to the fans (customers) they want to see, so that they’re not inundated by unwanted status updates.
Edgerank is the method Facebook uses to rank your status updates, the better you rank the more people will see your updates.
Your edgerank will improve with the amount of likes, shares, comments, and tags you receive and as your edge rank improves more people will see your content.
Edgerank is to Facebook what the “Penguin” and “Panda” updates are too Google, which is all about improving the user experience.
What You Need to Know to Create Edgerank Success
The secrets to edgerank success aren't so secret, but you need to practice them in order to grow your audience. Your status updates (posts) need to be first of all engaging, second of all current and third relevant.
As mentioned earlier, the more shares, comments, likes, and tags that your status update gets, the more Facebook will spread it and the more and more widely it will be seen across the Facebook landscape.
In order for status updates to be engaging it needs to be something that appeals to your particular fan base. You are not trying to appeal to everyone in the world but to those interests of the fans in your niche.
Facebook tracks all of the clicks on your status updates; all the likes, shares, and comments. More an individual fan interacts with your status updates the more they will see your content.
Persistence and patience pays off.
Facebook which hired the consulting company Comscore to evaluate the effectiveness of various activities says:
"Each incremental day of fan page updates increases its reach among fans by 2.5%."
The good news for you is, if you publish regularly you will continue to reach a few additional fans every day which means that over time this 2.5% will work like compound interest, meaning it will deliver a higher yield returns for the same investment.
This is important, people want fresh news and Facebook wants to give them what they want. This means you need to deliver fresh pictures, fresh news and stories so that each time fans login and look at their newsfeed what they see from you is FRESH.
What does this mean for you?
What it means is that you have to publish at least five times per week, and in this situation more is better. However, one warning be careful not to publish so often that your content begins to look like spam - a couple times a day, at different times of day is best.
By following these guidelines you will be creating the type of highly popular posts gives you an advantage over your competition and that your fans love.
It will give you the edge on Facebook's Edgerank.
To your success,
P.S. Please click the “Like” button, share with your friends, and leave your comments. We look forward to hearing from you, or answering your questions.