Whether you’re an online or offline business owner, you already know the value of using a blog to market your business. By using the power of the internet and various social media platforms , any business owner can literally make their business go viral, reaching thousands of customers all over the world. Who doesn’t want that kind of exposure for their business?
In a previous post, Online Marketing|Why Start Blogging, I wrote about 5 really good reasons to make blogging your best online marketing strategy.
Combining the power of the internet with the volume of people looking for content with value; blogging is today’s best online marketing strategy.
2. Building relationships with your clients
When people get to know you and your product, you have an opportunity to build a relationship. That relationship allows your clients to get to know you and this builds trust. People do business with those they trust.
3. Provide a better way to serve your customers
A business that provides the best service, wins the most customers. A blog provides an excellent way for a business to meet the needs of their customers and make it convenient for the customer to communicate with the business owner.
4. Establish yourself as the expert
Blogging allows you to demonstrate your knowledge and expertise in your niche. This will reinforce the idea that you are the go-to-person and create a stronger bond between you and your clients.
5. Give your business a face and a voice.
As an online marketing strategy, blogging gives your business a human element as well as letting your clients hear what your business has to say through the internet. If you’re not talking about your business, someone else may be. By being present on the internet and providing value to your clients, you establish a presence that you want to put forward to your clients.
If you are starting a home business and just starting out as new blogger or even if you’ve been blogging for awhile; it is important to study the structure of the Perfect Blog Post. By setting up the right structure of your blog post, you can orchestrate a certain activity you want the reader to take. Such as purchasing, subscribing, distributing or pressing through to some additional information. There are headings as well as subheadings to get your visitor's attention. Having the correct structure for your post determines whether it will create the traffic you are seeking.
Derek Halpern at Social Triggers, has provided a wonderful graphic and description on how to write the
Perfect Blog Post. Just follow his 9 steps to structure your perfect blog post.
Blog sites are a highly effective tool for marketing and content promotion.
Due to the fact that the posts are short, and usually have a number of links. A business blog typically is more keyword heavy than standard blogs and are simple for your consumers to read. It is important that your blog is inviting, informative and interactive so that you can establish that relationship that will make your readers want to come back to see what’s new or reconnect with you and your site.
Make you posts remarkable.
P.S. Please “Like”, share with your friends, and leave your comments. We look forward to hearing from you.