Online business success and the inboxHome Business Email Marketing

  Your marketing emails must stand out to your potential subscribers to get opened in order to begin your customer client relationship.  Without the click there is nothing going on in your business. To get your emails opened by anyone other than friends and family there has to be a compelling reason to click open.  Here are three reasons for clients to open emails:
  1. You’re expecting an email and looking forward to its arrival.
  2. You’re a fan of the sender and want to keep up with their every move!
  3. You’re entertained, amused, shocked or inspired by the little bit of the email you can see in your inbox.

The ‘From’ Line

Your from line is the name or email address your recipients see and  associate with your email in their inboxes.  It appears before the subject line, so it is the first thing many of them will see.  This is the gatekeeper to getting your email opened.  It is important to look professional right of the start. The best practice is to go to your hosting site for your domain name and get an email address that reads; info@BizInc.com, thehelpline@EmpowerNetwork.ca, or Bob@, which is connected to your unique URL. Here is an example of how a business email address will read in comparison BobG@gmail.com or karensmith@yahoo.com.  Which one would you pay attention to?

So, How Long Is Too Long?

The following chart shows the number of characters displayed in the ‘from’ line when testing the from name “JohnJacob Jinglehiemier Schmidt” in various popular email clients.  

Email Client/OS From”                      Line Displayed                             # Characters

Yahoo! (Windows XP)                                John Jacob Jinglehiemi                            22

Yahoo! (Mac OSX)                                       John Jacob Jinglehiemi                             22

Gmail (XP)                                                      John Jacob Jinglehiemier.                        24

Gmail (OSX)                                                   John Jacob Jinglehiemier.                        24

Windows Live Hotmail (XP)                   John Jacob Jinglehiemie                            23

Windows Live Hotmail (OSX)                John Jacob Jinglehiem                                21

AOL Webmail (XP)                                     justinsawebertest@yahoo.                         24

AOL Webmail (OSX)                                  justinsawebert                                                  24

Microsoft Outlook Express                    John JacobJinglehiemier Schmidt           32 (all)

Mozilla Thunderbird                                John Jacob Jinglehiemier Schmidt          32 (all)

iPhone Mail                                                  John Jacob Jinglehie…                                  20 (then the …)

Gmail (Android mobile phone)            John Jacob Jinglehiemier 24

    In this test, the maximum number of characters shown was 32. We recommend 20-22 characters at most, so that the majority of your ‘from’ line is seen by your subscribers. And with more and more people viewing email on mobile devices with small screens, we recommend going even shorter.    (Source: docs.aweber-static.com/email...guides/standing-out-in-the-inbox.pdf)   AWeber goes on to suggest, “Use your strongest branded presence as you’re from your company name or individual associated with your brand.” Use the same ‘from’ line every time you email to create consistency. Keep it under 22 characters so it’s easy to read in various email client devices. Never use “do not reply” addresses.  It discourages conversation.

The Email Subject Line

The subject line has two purposes.
  • To accurately depict the content of the message
  • To entice the subscriber to open
There is no magic formula to follow with the subject line.
  • You can get to the point
  • Introduce How to’s
  • Ask a Question
  • Create Urgency
The sky is the limit and you are only limited by your imagination.  Go for it.  Experiment!  Use the phrase that feels right in your gut at the moment.  The most important thing to remember is that this is the gatekeeper to the contents of your email.  It is of the utmost importance that you create the mystic that entices the gate keeper to let you in. To Your Online Success, Heather Hansen P.S. lease click the “Like” button, share with your friends, and leave your comments. We look forward to hearing from you, or answering your questions.  
Home Business Email Marketing

Starting a home business successfully online means standing out in the inbox

Online business success and the inboxHome Business Email Marketing

 

Your marketing emails must stand out to your potential subscribers to get opened in order to begin your customer client relationship.  Without the click there is nothing going on in your business.

To get your emails opened by anyone other than friends and family there has to be a compelling reason to click open.  Here are three reasons for clients to open emails:

  1. You’re expecting an email and looking forward to its arrival.
  2. You’re a fan of the sender and want to keep up with their every move!
  3. You’re entertained, amused, shocked or inspired by the little bit of the email you can see in your inbox.

The ‘From’ Line

Your from line is the name or email address your recipients see and  associate with your email in their inboxes.  It appears before the subject line, so it is the first thing many of them will see.  This is the gatekeeper to getting your email opened.  It is important to look professional right of the start.

The best practice is to go to your hosting site for your domain name and get an email address that reads; info@BizInc.com, thehelpline@EmpowerNetwork.ca, or Bob@, which is connected to your unique URL. Here is an example of how a business email address will read in comparison BobG@gmail.com or karensmith@yahoo.com.  Which one would you pay attention to?

So, How Long Is Too Long?

The following chart shows the number of characters displayed in the ‘from’ line when testing the from name “JohnJacob Jinglehiemier Schmidt” in various popular email clients.

 

Email Client/OS From”                      Line Displayed                             # Characters

Yahoo! (Windows XP)                                John Jacob Jinglehiemi                            22

Yahoo! (Mac OSX)                                       John Jacob Jinglehiemi                             22

Gmail (XP)                                                      John Jacob Jinglehiemier.                        24

Gmail (OSX)                                                   John Jacob Jinglehiemier.                        24

Windows Live Hotmail (XP)                   John Jacob Jinglehiemie                            23

Windows Live Hotmail (OSX)                John Jacob Jinglehiem                                21

AOL Webmail (XP)                                     justinsawebertest@yahoo.                         24

AOL Webmail (OSX)                                  justinsawebert                                                  24

Microsoft Outlook Express                    John JacobJinglehiemier Schmidt           32 (all)

Mozilla Thunderbird                                John Jacob Jinglehiemier Schmidt          32 (all)

iPhone Mail                                                  John Jacob Jinglehie…                                  20 (then the …)

Gmail (Android mobile phone)            John Jacob Jinglehiemier 24

 

 

In this test, the maximum number of characters shown was 32.

We recommend 20-22 characters at most, so that the majority of your ‘from’ line is seen by your subscribers.

And with more and more people viewing email on mobile devices with small screens, we recommend going even shorter.    (Source: docs.aweber-static.com/email...guides/standing-out-in-the-inbox.pdf)

 

AWeber goes on to suggest, “Use your strongest branded presence as you’re from your company name or individual associated with your brand.”

Use the same ‘from’ line every time you email to create consistency.

Keep it under 22 characters so it’s easy to read in various email client devices.

Never use “do not reply” addresses.  It discourages conversation.

The Email Subject Line

The subject line has two purposes.

  • To accurately depict the content of the message
  • To entice the subscriber to open

There is no magic formula to follow with the subject line.

  • You can get to the point
  • Introduce How to’s
  • Ask a Question
  • Create Urgency

The sky is the limit and you are only limited by your imagination.  Go for it.  Experiment!  Use the phrase that feels right in your gut at the moment.  The most important thing to remember is that this is the gatekeeper to the contents of your email.  It is of the utmost importance that you create the mystic that entices the gate keeper to let you in.

To Your Online Success,

Heather Hansen

P.S. lease click the “Like” button, share with your friends, and leave your comments. We look forward to hearing from you, or answering your questions.

 

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