Online business success and the inbox
Your marketing emails must stand out to your potential subscribers to get opened in order to begin your customer client relationship. Without the click there is nothing going on in your business.
To get your emails opened by anyone other than friends and family there has to be a compelling reason to click open. Here are three reasons for clients to open emails:
- You’re expecting an email and looking forward to its arrival.
- You’re a fan of the sender and want to keep up with their every move!
- You’re entertained, amused, shocked or inspired by the little bit of the email you can see in your inbox.
The ‘From’ Line
Your from line is the name or email address your recipients see and associate with your email in their inboxes. It appears before the subject line, so it is the first thing many of them will see. This is the gatekeeper to getting your email opened. It is important to look professional right of the start.
The best practice is to go to your hosting site for your domain name and get an email address that reads; info@BizInc.com, thehelpline@EmpowerNetwork.ca, or Bob@, which is connected to your unique URL. Here is an example of how a business email address will read in comparison BobG@gmail.com or firstname.lastname@example.org. Which one would you pay attention to?
So, How Long Is Too Long?
The following chart shows the number of characters displayed in the ‘from’ line when testing the from name “JohnJacob Jinglehiemier Schmidt” in various popular email clients.
Email Client/OS “From” Line Displayed # Characters
Yahoo! (Windows XP) John Jacob Jinglehiemi 22
Yahoo! (Mac OSX) John Jacob Jinglehiemi 22
Gmail (XP) John Jacob Jinglehiemier. 24
Gmail (OSX) John Jacob Jinglehiemier. 24
Windows Live Hotmail (XP) John Jacob Jinglehiemie 23
Windows Live Hotmail (OSX) John Jacob Jinglehiem 21
AOL Webmail (XP) justinsawebertest@yahoo. 24
AOL Webmail (OSX) justinsawebert 24
Microsoft Outlook Express John JacobJinglehiemier Schmidt 32 (all)
Mozilla Thunderbird John Jacob Jinglehiemier Schmidt 32 (all)
iPhone Mail John Jacob Jinglehie… 20 (then the …)
Gmail (Android mobile phone) John Jacob Jinglehiemier 24
In this test, the maximum number of characters shown was 32.
We recommend 20-22 characters at most, so that the majority of your ‘from’ line is seen by your subscribers.
And with more and more people viewing email on mobile devices with small screens, we recommend going even shorter. (Source: docs.aweber-static.com/email...guides/standing-out-in-the-inbox.pdf)
AWeber goes on to suggest, “Use your strongest branded presence as you’re from your company name or individual associated with your brand.”
Use the same ‘from’ line every time you email to create consistency.
Keep it under 22 characters so it’s easy to read in various email client devices.
Never use “do not reply” addresses. It discourages conversation.
The Email Subject Line
The subject line has two purposes.
- To accurately depict the content of the message
- To entice the subscriber to open
There is no magic formula to follow with the subject line.
- You can get to the point
- Introduce How to’s
- Ask a Question
- Create Urgency
The sky is the limit and you are only limited by your imagination. Go for it. Experiment! Use the phrase that feels right in your gut at the moment. The most important thing to remember is that this is the gatekeeper to the contents of your email. It is of the utmost importance that you create the mystic that entices the gate keeper to let you in.
To Your Online Success,
P.S. lease click the “Like” button, share with your friends, and leave your comments. We look forward to hearing from you, or answering your questions.