My last post, “The Right Online Marketing Tools,” addressed the common problems associated with wading “through the vast expansive of available tools and resources, to find services and products which actually work and are worth the money.” This is one of the biggest obstacles that those that are new to online marketing run into as they look to create a full-time income on the net.
As I mentioned last article there are two main resources that will cost you if you're starting an online business one is your time and the other is your money.
So the question you're always asking yourself is, how do I pay for this with my time with my money?
Tools for the Best Practices
As marketers it's easy to become comfortable with using certain tools and this is why creating a list is somewhat subjective. However, here at Small Biz Incubator, we have made an effort to make sure that the tools that we use fit within what we consider to be best practices for Internet marketing.
We do not consider this a complete or definitive list of the tools that we use, very simply, these are tools that we would recommend for someone who was starting a home business or was new to Internet marketing.
There are no affiliate links for the tools on this list, so we have no financial stake in promoting any of the tools or programs listed below.
As always it is recommended that you do your own research in order to make an informed decision, this continuation of the earlier list is just to help you get started.
PPC (Pay-per-click) Management Tools
If you're looking to buy your way to the top because you're launching a new website or face extremely strong competition then you're going to need pay-per-click management tools. If you simply need to manage a small group of keywords into Google's ad words program you probably won't need a third-party tool. Google provides powerful management tools as a part of the Adwords program.
Google's desktop Adwords Editor:
For larger PPC campaigns consider one of the following management tools:
Atlas One point:
Other Hosting Sites:
Email List Management – Autoresponder Tools
One of the most essential tools for anyone planning on starting a home business has to be autoresponder. You should start building your list from day one if you plan on making your living online. Getting a good autoresponder is of paramount importance, so this is a good place to spend a little money because you're going to be interesting this company with your business database and you want someone who can give you high deliverability rates.
Aweber has for the most part set the industry standard.
WEBSITE DESIGN AND BLOG THEMES
DYI Thesis Theme:
Brush Strokes is a free image editor, paint program, photo manipulator and bitmap editor:
Gimp is an image editing program that runs in Windows, Linux, and X – Windows:
ArtRage is an artistic painting program that simulates paint on canvas:
Artweaver a free paint program for Windows designed for creative painting:
Other Graphic Design Programs:
Video has become absolutely necessary in fact it's a requirement for success online. Videos become an essential part of content and his absolute must for a sales page. Video engages your customers in a way that words alone can't.
For Mac users Screenflow is one of the easiest and best tools to use for those window users the most powerful video editing tool is Camtasia.
Absolutely one of our very favorite free video tools is Animoto. It's easy to learn and you can create a video and have it up on your site and very little time, the learning curve is short.
Other Video Tools
SOCIAL MEDIA TOOLS
Social media websites are a powerful way to accelerate the syndication of your website or blog's content. Sites like Facebook, Pinterest and Twitter are a great way to drive traffic to your blog or website. The problem with social media marketing is that it becomes a time-consuming and repetitive task.
Here are some social media tools that will make this process a little less tedious.
Sometimes you end up money ahead by spending a little of it. I believe that graphic design could be fun, but the time invested in the learning curve, required to create something that's appealing much less compelling, is way too steep for me.
Outsourcing offers you the opportunity to speed up your business building process, by having others do what you don't want to do or would take you longer than you would like, assuming you don't mind spending a little money.
Fiverr.com is a site where you can get outsourced help easily, cheaply and quickly. It's a directory of people willing to work for as little as five dollars; there are content writers, graphic artists even people who can fix your CSS problems.
Elance.com where you can find freelancers who'll write unique content for your blog or website, but remember you get what you pay for.
vWorker.com (formerly known as RentaCoder.com) is a place where you can outsource coding projects.
Other Outsourcing Tools
I thought before I ended this resource post on finding the right online marketing tools, but I would include a few other categories and tools that you might find beneficial.
Here's the best of the rest:
PAYMENT PROCESSORS AND SHOPPING CARTS
SELL YOUR WEBSITES AND BLOGS
This list was created with the intention of helping you discover and decide on which are the right online marketing tools for your unique needs. Finding and using the tools that are right for you will save time and money allowing you to be more productive and to get more from your efforts.
Once again, as comprehensive as this list is, it is by no means the last word. Going forward is our intention to add to this list as we find tools that will save you (and us) time and money.
We are always open to new ideas so if you have any recommendations or suggestions that will make the lives of all online marketers better – please share them in the comment section below.
To Your Outrageous Success,
P.S. Please click the “Like” button, share with your friends, and leave your comments. We look forward to hearing from you, or answering your questions.