Online Marketing Tools That Help...
Let's face it. Online marketing is blogging and blogging is writing. So, like it or not, we have to find a way to produce quality content for our blog if we want to make it to the top of Google pages and have any hope of developing a readership, attracting prospects and making sales.
Those of us who are serious about online marketing are blogging about our business in an effort to reach more of our target audience. But we are not just running on and on about our product or service like some TV infomercial; we are providing valuable relevant content that answers questions and solves problems that people in our target audience have.
How do we know what our target audience thinks is valuable and relevant? We ask them and listen to them. And we don't have to take a survey to do this. We can observe what they search for and what their social interaction is on the social networks. After all, it is social interaction that creates buzz and buzz is good if it's about topics in our area of expertise.
But for many of us, writing is not "our thing." We need all the help we can get.
I'm always on the lookout for online marketing tools...
... and when I run across one that will help with my writing, it gets my attention. I recently discovered one called InboundWriter that helps you structure your article using words and phrases that your target audience is using in their searches and social interaction on the topic you are writing about. It is kind of like real-time keyword research.
Here's how it works:
First you provide InboundWriter with three seed words or phrases that are related to your topic. It will go out and search the Internet to determine what words and phrases are being searched for by search engines and talked about in social media that are related to your topic.
It then lists the relevant words and phrases along with a five star rating for each based on the volume of searches or social interaction that it found. Depending on the content strategy you choose, InboundWriter will recommend the best words or phrases to focus on to improve the popularity of your content and rank high in Google pages and other search engines.
The interactive editor allows you to create your article from scratch or you can paste your pre-written article in the editor for evaluation. Once you have 200 words of content a Document Score Meter appears with a scale of 0-100 with red, yellow, green color indication of your content score. You can then try different words and writing strategies and see instantaneously what happens to your content score.
It's a big challenge when starting a home business to write with the frequency required on topics relevant to your business and of interest to your readers.
How would you like to have a writing coach monitoring your article as it takes shape and giving you pointers along the way? That is, to some extent, what InboundWriter does. Under the heading of Steps To Improve My Score, it will make suggestions on how to improve your score. As you follow the recommendations you can watch the needle on the content score meter change. Obviously, the implication is that choosing the best words will improve your relevant content, increase popularity and visibility among your target audience and drive more traffic to your blog or web site.
Will This Online Marketing Tool Replace Other SEO Tools?
So how is InboundWriter different from traditional keyword research and search engine optimization? It seems to me that it has elements of both but takes a different approach to getting there. In fact, InboundWriter answers the question this way; " Even though InboundWriter assesses many SEO best practices to provide strong recommendations, in many ways it supersedes SEO through a more complete set of online content strategies. Although SEO is an important factor for optimization, it is only one of many online strategies that may lead to success. It's also important to note that InboundWriter does not attempt to engage in technical SEO recommendations."
I'm still experimenting with InboundWriter. I have used it for one blog post so far and by following its recommendations achieved a content score of 95. How that will translate into its ranking in Google pages, I haven't a clue. Time will tell. As I write this blog post my content meter is in the red and it is suggesting I need focus terms. That means I need to choose one of the popular relevant terms it is showing me and use it five times in the article. Among my choices are "target audience," "google pages," and "social interaction." Just using those words here moved my meter from 15 to 18.
Having gone back now and followed the steps to improve my content score my meter is the green with a score of 87. I did that by increasing my usage of 5-star terms. It will increase further if I name them now because I only need one more use of the term "google pages" to make it a "focus term" and I'm told I need three focus terms for an article of this length. My use of it just now moved my meter from 87 to 92.
But here is the thing... My keyword when I started this post was online marketing tools and it was my intent to tell you about InboundWriter and how it might help in writing relevant content. But the feedback InboundWriter was giving me caused me to focus on "target audience, "google pages,' and "social interaction." Are these now my keywords. In fact, the original title I had was Online Marketing Tools Creating Relevant Content but was told I needed one of my focus terms in the title. Hence the change to Online Marketing Tools To Reach your Target Audience.
At this point all I can say is that InboundWriter is an interesting online marketing tool. I need to work with it some more to decide if it will have a place in my tool bag. It is web-based and available as a WordPress plugin. It is free for up to 8 articles per month and there is a monthly fee for more than that.
My recommendation for now is that you try it and see what you think. I would be very interested in your feedback. If you are a veteran InboundWriter user I would be interested in how it's working for you and to what extent you blend its use with your other SEO tactics.
To your online marketing success,
P.S. Please “Like”, share with your friends, and leave your comments. We look forward to hearing from you.
I encourage you to share your experience and thoughts about InboundWriter by commenting below. Feel free to share other online marketing tools you have found useful.