Blogging Is The Best Of Online Marketing Tools
Small businesses are looking for better ways to get their message out to their target market. The days of placing an ad in the yellow pages and waiting for the phone to ring are past. Fewer people rely on the yellow pages these days. Their "yellow pages" is their smart phone, iPad or computer. Turning to the Internet is the rather obvious solution.
But there are still many business owners reluctant to abandon their "yellow pages" tradition and use online marketing tools. Their comfort zone is paid advertising as a way to get traffic to their business and may influence how they view online marketing. It may not occur to them that blogging should be in their marketing mix and could yield better long-term results than yellow pages ever did.
Blogging makes sense from a cost standpoint as well and should appeal to small businesses with tight budgets. But the important thing they need to understand is the sheer marketing power of blogs. What was previously possible only by companies with vast resources is now within the reach of the entire business community; even the sole entrepreneur starting a home business.
When you think about what a good blog can do for a business you have to wonder why anyone would be without one. You also have to wonder why so many who do have blogs fail to utilize them to their fullest potential.
So what makes blogging the best of online marketing tools?
- Establishes you as an authority and sought-after expert in your niche.
- Offers the opportunity to engage your prospects and customers.
- Allows you to educate your prospects and customers.
- Enables you to add value to your prospects and customers.
- Generates traffic for your business.
Why Not Use Best Of Online Marketing Tools?
Until recently, the skill set required for building blogs was a barrier. Setting up a blog was highly technical. But today there are blog platforms that make it relatively easy. They have done all the technical work for you.
Small Biz Incubator is one such blogs platform. You can literally start blogging within minutes of signing on to their system. But there is much more to successful blogging than that. Once you have acquired a system for blogging you must focus on producing valuable, relevant content and positioning your blog so that it gets read. This is done through search engine optimization (SEO) which simply means you must create your blogs in a way that provides your reader with a good search experience. Google defines the best way to do that and will rank your blog accordingly. Small Biz Incubator also offers training in a unique environment called affinity groups that enhance the learning experience with small group discussions and team projects where participants can put into practice what they are learning and get their questions answered.
Sometimes the marketing hype promoting blogging gives the impression that it is easy. Easy is a relative term and while the systems I mentioned make it easy by comparison to how it once was, it is not easy. But it is rewarding and is well worth the effort for your business. As a source of non-paid leads, blogging has to be tops among online marketing tools.
To your blogging success,
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