Archive | April, 2012

Online marketing tools and strategies...Online Marketing Tools

  make it possible for people to easily find your site. Getting your pages indexed in search engines is important - without being indexed, your blog will be all but impossible to find. Here are some online marketing tools and strategies that are useful for getting your blog indexed fast. These strategies and online marketing tools include:
  • Social bookmarking sites
  • Submitting articles.
  • Internal linking.
  • Online marketing tools for pinging your latest post
  • Commenting on authority blogs.
  • Updating content regularly.

Social bookmarking sites are excellent online marketing tools.

One of the fastest ways to get new content indexed is to use social bookmarking sites. There are many sites that will do this for you; some you may already be familiar with are:
  • Digg
  • Twitter
  • Facebook
  • LinkedIn
Bookmarking sites are where people come together to share and discuss interesting things they have found on the Internet. Links from these sites are placed in the index quickly by search engines. Twitter offers another means of getting a page or website indexed quickly. Create a Tweet to send out to your followers be sure that it contains a link to the page you want indexed. Facebook can be used in a similar manner - update your status, and include a link to your site or page.

Submitting Articles

Article directories such as ezinearticles are busy sites; new content on these sites tends to be indexed by search engines very quickly.  All you need to do is include a link to your  post and then the search engine spider will follow the link from the article directory site to your blog.

Internal Linking Strategy

If you want to get a new page or post on your blog indexed fast then internal linking can be useful. One strategy you can employ is to go to an older post that has already been indexed, update your older post by mentioning your new post and joining it with a anchor link.  Just make sure that what you write is relevant to both posts. It is important to build links within your website, which will alert search engines to the presence of new content on your site quickly.

Online marketing tools for pinging

Pinging is a method for bloggers to alert search engines that new content has been posted on their blogs. There are many pinging services available online. Some of the best include:
  • Pingoat.com
  • Pingler.com
  • Pingomatic.com
  • Ping.fm
  • Blokube.com
If you are confused about pinging, basically all you have to do at each site is submit your URL, title, a brief description, and tags; then you choose the sites you want to ping your content to.  These are free sites - so just head over and get started.

Comment on Authority Blogs in Your Niche

The advantages of authority blogs are they:
  • have an active readership,
  • content is regularly updated, and
  • are crawled regularly by search engines.
By commenting on recent posts on these blogs you can 'piggyback' off their popularity and get your own pages indexed. A  good method for finding blogs in your niche is by entering your main keyword in Google, along with the word 'blog'. For example, if you were looking for a blog about bird watching then search for 'bird watching blog'. Strategy tip:   Be sure that you use the URL for the post you want indexed as your website URL when commenting.  In other words, do not always use the homepage of your blog.

 Update Your Content Regularly

Be sure you update your blog regularly with fresh content.  Fresh, unique content is important for getting new articles indexed. If search engines get the impression that your blog is getting old, they will be less likely to crawl your pages regularly. On the other hand, if you keep your blog fresh and updated (even updating indexed pages) then search engine spiders will keep coming back.  

Online marketing tools and strategies 

  Summary:
  • Use social bookmarking sites such as Twitter, Facebook, Digg, and LinkedIn
  • Submit articles to popular article directories for easy backlinks
  • Create internal links - link from pre-existing pages on your blog to new ones.
  • Ping your blog posts using free online marketing tools
  • Comment on blogs of note in your niche
  • Update your blog regularly with fresh content
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